South Africa, May 8 -- While we may have rolled our eyes at some of their heavy-handed enforcement, they were, at the very least, trying to make the internet a more habitable zone.

Now? Platforms like Meta and X have handed the content moderation keys back to users in the form of community notes. What's more the moderation on TikTok and Instagram has been shown to have some significant flaws. This poses some unique problems for PR.

Human moderation is dying. In its absence, we're not just seeing more harmful content slip through the cracks, we're watching the entire context of content creation shift. For PR professionals, this means we no longer have the luxury of trusting that a trained professional will take action should our content ...