South Africa, Jan. 29 -- A new report, The Multiplier Effect- a CMO's guide to brand building in the performance era, helps marketers better understand how to deliver high-impact advertising.

Based on insights and data from a coalition of marketing effectiveness experts, the report - published by Warc in partnership with Analytic Partners, BERA.ai, Prophet and System1 - makes a data-driven case for effective advertising.

Backed by evidence, it argues that many businesses are missing out on significant revenues and profits through an incomplete approach to advertising.

It offers advice on how advertising can deliver the best possible returns by building equity for tomorrow while driving sales today.

David Tiltman, chief content officer...