South Africa, Oct. 6 -- Yet in a world characterised by uncertainty and volatility, client demand for clear strategic guidance is high. These are key findings included in The Future of Strategy 2025, released by Warc, the global authority of marketing effectiveness.

Strategy is at a crossroads, according to 80% of strategists worldwide, and all too often is treated as expendable. Yet in a world characterised by uncertainty and volatility, client demand for clear strategic guidance is high. These are key findings included in The Future of Strategy 2025, released by Warc, the global authority of marketing effectiveness.

The annual Warc study highlights key challenges facing agency-side strategists and outlines ways to reignite the discipl...