South Africa, Aug. 14 -- The report identifies trends and themes common to the award-winning campaigns of this year's Cannes Creative Effectiveness Lions, rewarding creativity that has also met business goals and driven sustainable impact over time.

Based on Warc's analysis of the entries and the jury's deliberations, the report unearths insights into what makes a campaign both creative and effective, offers a behind-the-scenes view on the strategies that led to success, and provides takeaways for advertisers, agencies, media owners, people and planet.

Commenting on the report, John Bizzell, awards lead, Warc says, "Marketers will learn a lot from this year's crop of winners. These campaigns are using the power of creativity to solve re...