South Africa, Feb. 17 -- This is according to Alex Brownsell, head of content, Warc Media, who adds, "Podcasts are having a moment."

Brownsell's comments stem from Warc Media's latest Ad Trends report, Podcast media sets sights on video boom.

The podcast election

Donald Trump triumphed in the 'podcast election'.

His podcast strategy was more effective than that of rival Kamala Harris, achieving greater reach with shows known for delivering better returns for brands.

Trump appeared on podcasts with a total average reach of 23.5 million compared to 6.4 million for Harris, and the shows selected by Trump drove 2-3x better results for brands in areas such as site visits, sign-ups and purchases.

According to Edison Research, nearly half ...