South Africa, June 18 -- We won the account in 2015. In everyday life, "10 years ago" can sometimes feel like yesterday (more so, the more decades go by); in the world of advertising and marketing, a decade is a lifetime.

In 2015, there was no such thing as TikTok.

The idea that a global pandemic could shut the world down was firmly in the realms of dystopian sci-fi, along with AI.

Marketers were cautiously moving their campaigns from print-first to digitally led. Even online retail was suspicious for many South Africans.

And as the world became increasingly enthralled by social media, our team embarked on a digital brand-building journey with our new client, Nando's.

Brendan Seery 28 Nov 2022

Benefits of long-term partnerships

I'v...