South Africa, Feb. 2 -- The multi-year agreement integrates the global fitness race into Virgin Active's national club network, with all 128 clubs becoming official Hyrox-affiliated training clubs.

Growing fitness and wellness industry

South Africa has emerged as one of Hyrox's fastest-growing markets. Since the first local event in September 2024, participation and spectator numbers have more than doubled, with events expanding from one-day formats to two-day weekends. The next development will see South Africa host its first-ever three-day Hyrox event in April.

"Hyrox aligns with how we think about exercise and training today," says Dean Kowarski, group chief executive officer of Virgin Active.

"Members set a goal, become part of a ...