South Africa, Feb. 27 -- The below analytics make your OOH planning an exact science as you can optimise campaigns based on real data driven ROI metrics such as store visits or online behaviour.

Vicinity Media has direct integrations with South Africa's leading publisher and brand digital properties, built up over the last decade, that power the following proprietary analytic tools for industry leading DOOH measurement:

A campaign for a national food retailer demonstrated just how powerful this approach is. DOOH screens placed in high-traffic retail zones were combined with mobile ads to reinforce messaging for a hyperlocal campaign, resulting in:

The holiday period highlighted the power of DOOH inclusion in omnichannel campaigns. Comp...