South Africa, June 9 -- Central to the campaign were Linda Mtoba and Rich Mnisi - the latter famously known for his impeccably moisturised skin. Their involvement anchored the campaign in genuine cultural currency, illustrating how personal style and product performance can intersect to create meaningful engagement.

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The campaign centred on Vaseline's new (to South Africa) formula designed to deliver that high-shine, hydrated finish synonymous with the "glazed skin" look, paired with Krispy Kreme's iconic glazed donuts.

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This fusion of textures and sensory experiences showed how brands can collaborate beyond traditional categories to spark fresh conversations and reach new audiences.

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