South Africa, Oct. 27 -- The Advertising Regulatory Board's (ARB) Code of Advertising Practice contains a specific section that governs the advertising of alcohol brands and products. This section sets out strict guidelines to ensure that alcohol-related advertising is conducted in a socially responsible manner.

It includes provisions aimed at preventing the targeting of minors, avoiding the portrayal of excessive or irresponsible consumption, and ensuring that advertisements do not imply that alcohol enhances social, sexual, or professional success. Advertisers are required to comply with both the general and industry-specific rules to maintain ethical standards and avoid potential unfavourable decisions.

Update and amendments

A recen...