South Africa, March 6 -- The inaugural report developed by Rogerwilco, Africa's largest B Corp-certified marketing agency, in collaboration with Martech leader YOUKNOW, provides insights to help refine digital engagement strategies, align messaging with consumer expectations and strengthen brand positioning.

With 92% of car buyers researching online before stepping into a dealership, traditional marketing strategies are no longer enough. Social media sentiment, share of search, and online engagement are shaping consumer perceptions and, ultimately, driving vehicle sales.

Brand and marketing professionals are invited to join the free launch webinar on Wednesday, 12 March at 10am, where leading industry experts will unpack the latest insi...