South Africa, March 18 -- The fastest way to start generating revenue is to securely leverage the first-party data you already have.

Many businesses are already collecting valuable data through their own channels like their website, mobile app or even transactional data. And there are many brands with marketing budgets looking for this data.

So how can you connect the two?

The quickest and easiest way to do this is to join a data marketplace, where you can share your existing Google and Meta pixels to create audience segments.

Then you can securely share your audience data with brands and advertisers looking to enhance their targeting.

Kevin Gray 5 Feb 2025

Expand your offering and increase advertiser value

Once you've monetised yo...