South Africa, Jan. 26 -- Then why aren't you seeing tangible business opportunities as a result?

One of the main reasons is that LinkedIn has changed, quietly but significantly. Its new algorithm no longer rewards visibility for visibility's sake. Instead, it evaluates credibility, consistency, and alignment between who you say you are and what you post about.

LinkedIn's 360Brew

360Brew is a large language model that functions as a sophisticated algorithm. It has completely changed how your content is assessed. The most important change is that 360Brew compares your profile with what you're posting. If that doesn't match up, it doesn't get distributed.

This is an exciting development. Because you can use it to your benefit.

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