South Africa, Dec. 30 -- This week-long spending spike represents a critical commercial window where understanding consumer behaviour, preferences and purchasing patterns can separate market leaders from laggards.

"Understanding how alcohol consumption patterns evolve across different demographics enables retailers and brands to identify growth opportunities in challenging markets," explains Andrew Fulton, director at Eighty20.

Eighty20 Consulting is a consumer insights and data science firm that helps brands discover customer-led growth strategies.

Insights into SA alcohol consumption

Using Maps, a survey of 20,000 South Africans by the MRF, and several other datasets, Eighty20 analysed the unique preferences of South African alcohol...