South Africa, June 13 -- From luxury giveaways in Uber rides to on-demand Christmas carolers and branded concert shuttles, Uber has already partnered with brands like La Mer, Diageo, and Ulta Beauty to engage audiences in unexpected ways. These activations are now part of the Creative Studio's core offering.

"A world-class consumer experience and strong brand trust are essential to an effective advertising platform," said Kristi Argyilan, global head of Uber Advertising. "Our platform offers both-enabling us to redefine how brands connect with consumers. With the Creative Studio, we're elevating what's possible by developing consumer-first campaigns that deliver on client goals and resonate with Uber's global audience."

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