South Africa, Oct. 24 -- The rebrand will align the South African bank with GoTymeBank in the Philippines, creating a unified international identity under the broader Tyme Group. This move strengthens the group's global brand coherence and signals its growing presence in multiple markets.

According to Tyme Group, the new name reflects the next stage in TymeBank's growth and maturity, as it transitions from a challenger bank serving primarily entry-level customers to a fully-fledged digital bank catering to a broader range of economic segments. The rebranding initiative aims to highlight the bank's expanding capabilities, technological innovation, and continued commitment to customer-centric financial services.

While the change has been ...