South Africa, Aug. 19 -- These conversations are based on one of the most significant shifts in consumer behaviour: the rise of Instagram as a primary shopping destination. Although promising substantial returns, Instagram commerce poses inherent challenges around trust-building that many SA retailers are not fully equipped to navigate.

Instagram has evolved into a collective digital marketplace where consumers discover, evaluate, and purchase products through immersive visual experiences. In this environment, people can interact with brands, share experiences, and influence purchasing decisions through authentic peer-to-peer connections.

The advantages of marketing athleisure on Instagram are numerous: the ability to reach targeted dem...