South Africa, Feb. 24 -- Halo not only took the coveted Grand Effie award at the Effies SA 2024 for most effective campaign but the agency also won the Financial Mail's AdFocus Small Agency of the Year, and the overall Agency of the Year.

Effective campaigns are more than just creatively on-mark, they need to deliver real measurable results - as Halo did for Pineapple Insurance - showing a triple-digit growth for a new brand in a notoriously hard-sell industry.

The Nedbank IMC caught up with Oelschig and chatted to him about the conference theme and what makes for effective marketing.

I believe simplicity (which is almost never 'simple') is key to creative effectiveness and business growth. Brands win when they're easy to remember and ...