South Africa, Sept. 19 -- The cladding features clean architectural lines, durable finishes and integrated LED strip lighting to guarantee visibility day and night. Combined with reliable back-up systems, advertisers benefit from uninterrupted campaigns that cut through clutter in highly competitive urban environments.

"To date, we've completed 13 sites - three in Johannesburg and the balance in the Western Cape - with a further six scheduled for roll-out in October, says Steve Duck, chief revenue officer - Media at Tractor Outdoor.

"All new sites will now be fitted with the cladding as standard. Our aim is to ensure that whether you're advertising in Cape Town or Johannesburg, your creative is showcased elegantly and consistently."

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