South Africa, Dec. 12 -- As part of its ongoing commitment to technology and measurement innovation, Tractor Outdoor has now fully integrated Seedooh, the global verification platform into its digital ecosystem. The roll-out covers the full Roadside Digital and Digilites network, with advertisers now receiving third-party verified proof-of-play across every delivery point.

Ruchelle Mouton, group head of marketing and services at Glynt (Tractor's parent company), says that third party verification integration is a critical component of the business's long-term digital and measurement strategy.

"Integrating Seedooh strengthens our ability to offer transparent, independently validated reporting at scale, strengthening trust and ensuring ou...