South Africa, July 1 -- UrbanSigns, as one of the oldest and most well-established OOH businesses in Cape Town, has combined with Tractor Outdoor to form Urbantrac - which will be run and operate exclusively under the Tractor Media umbrella.

"We have long prided ourselves on our extensive portfolio of premium Cape Town locations and this partnership has further entrenched our market dominance in Cape Town," says Ben Harris, managing director at Tractor Outdoor.

"In 2018, the companies launched Urbantrac, originally the company secured additional and strategic DOOH space and with our first digital installed, it confirmed the potential in the merger. In 2019, a second roadside digital was built on the M5 Highway in Cape Town which cemente...