South Africa, Dec. 2 -- A channel built for South African identity

Anchored in the meaning of "Ngoma," the rebrand focuses on homegrown genres including amapiano, Afro-pop, maskandi, hip-hop, gqom, lemkompo and gospel.

MultiChoice CEO Willington Ngwepe notes, viewers want to "see themselves reflected on screen" in their language, sound and culture.

"Trace Ngoma brings that to life in a powerful way. This rebrand aligns perfectly with our mission to deliver meaningful local entertainment that celebrates who we are as South Africans."

Championing local creativity and cultural storytelling

Trace Ngoma expands its commitment to South African talent with programming that highlights emerging artists, honours genre pioneers and celebrates g...