South Africa, May 13 -- "Our brand promise of quality, durability and reliability guide our way of working and how we engage with our customers. The "New to You" campaign showcases the process that each Automark pre-owned vehicle undergoes," said Tasneem Lorgat, general manager of marketing communications at Toyota South Africa Motors.

The "New to You" campaign is a witty TV commercial that follows a likeable, but rather particular character through a day in his life.

The exacting man is staunch about getting things right and does so without taking any shortcuts or cutting corners. After spending some time with the man, it's revealed that he works at Automark, a Certified Toyota Pre-Owned franchise.

Brendan Seery 21 Oct 2024

"The char...