South Africa, Feb. 10 -- A recent study by Public Desire ranked the most 'online shopping addicted' countries based on three metrics:

Data sources included NordVPN's Research Lab for weekly online time (measured in hours and minutes), reports from DataReportal and Eurostat for monthly online shopping statistics, and market research for expenditure and income.

A final score was calculated for each country by combining the normalised values, and countries were ranked in descending order based on their total scores.

Danette Breitenbach 5 Feb 2025

Top 10

China

China leads the rankings making it the most online-shopping addicted country. Chinese consumers dedicate over eight hours per week to browsing online stores - the highest browsing...