South Africa, June 13 -- TikTok's growing influence on travel marketing was a highlight at the Arabian Travel Market (ATM) in Dubai from 28 April to 1 May at the Dubai World Trade Centre.

In a keynote titled From Discovery to Conversion: How TikTok is Changing the Game, Marc-Antoine Simon, industry manager for travel and tourism at TikTok MENA, explains how travel inspiration on TikTok is no longer limited to glossy, curated content from big brands.

Instead, authentic, user-generated videos are capturing real moments in destinations, offering would-be travellers an immersive, first-person view of experiences.

"Today's travellers turn to TikTok to see what a destination feels like, not just what it looks like," Simon says.

This demand ...