South Africa, Nov. 7 -- To be clear, this is no fault of the Loeries - I believe the issue lies with us. The creative industry in South Africa just hasn't evolved enough and the result is that our work has fallen short compared to previous years.
Same stuff, different year
This year, judging the radio and radio crafts categories - which, incidentally, I believe should be merged into a single category across English and South African languages, given the amount of duplication between the two - I noticed that most entries felt like iterations of the same brief, often using the same voice, tone, and approach.
As a hip-hop fanatic, I have to quote Biggie: "Stop rapping about Versace, because I did that".
The same applies to us. Let's stop...
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