South Africa, March 12 -- The two senior appointments come at a time when the Group's integrated creative agency M&C Saatchi Abel is rapidly increasing its headcount, having onboarded more than 40 staff since signing MTN, the largest mobile network operator on the continent.

Attracting and retaining the best talent has also been identified as one of its strategic objectives, says The Up&Up Group, one of Africa's largest independent groups of creative companies.

"Before the formation of The Up&Up Group, when we had just started M&C Saatchi Abel, we always said that people would be our greatest asset," says The Up&Up Group CEO Jacques Burger.

"We believe in the saying The people with the best people win'. With the significant new busines...