South Africa, April 9 -- This year, the campaign featured an impressive lineup of 73 student influencers across seven provinces, ensuring maximum reach and visibility. The strategy was simple: drive traffic to Varsity Vibe while spotlighting our incredible partner brands. From Dis-Chem, H&M and Typo to Factorie, Standard Beauty, Mr Price Home, vida e caffe, and Virgin Active, our partners played a key role in making this campaign a success.

With a primary focus on first- and second-year university students, we knew authenticity was key. That's why we collaborated with student influencers - relatable voices who already engage with our platform and speak directly to their peers. By working with micro-influencers across Instagram and TikTok...