South Africa, March 13 -- As we enter 2025, clarity and accessibility will define design trends, with bold typography and visually striking elements taking centre stage. But what truly makes graphic design the silent ambassador of a brand?

With 37 years of experience in graphic design, I have witnessed its evolution from hand-drawn sketches to the sophisticated digital tools of today.

Vital role in branding, marketing, and communication

Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive brands and encouraging engagement across digital and print media.

A strong logo or website can leave a lasting impression, shaping consumer perceptions before any verbal interaction ...