South Africa, Feb. 21 -- The confirmed jury members for this year's CMO Pencil award include:

A full list of jury members is available online.

The CMO Pencil category is now open to all industry professionals, allowing agencies to enter work that highlights the role of their client partners. Previously, eligibility was restricted to the highest-scoring entries from Best of Discipline and multiple Gold Pencil winners.

Association for Communication and Advertising 12 Feb 2025

Previous winners include:

The One Show also recognises brands through the Penta Pencil, which honours long-term agency-brand partnerships that have produced outstanding creative work over five years.

Winning work contributes to The One Show Creative Rankings and ...