South Africa, Dec. 19 -- The Odd Number (TON), one of South Africa's leading independent agencies, has been awarded the Financial Mail AdFocus Mid-Sized Agency of the Year for 2025, a landmark achievement that arrives as the agency celebrates its 10-year anniversary.

For two consecutive years, The Odd Number has been recognised by Financial Mail AdFocus for its business acumen, growth, and strategic creativity.

For The Odd Number, this award is far more than industry recognition. It is the result of a decade-long dedication to a single, powerful belief: Liberation.

Over 10 years, TON has been liberating brands from complacency, liberating creativity from convention, liberating people from fear, and liberating culture from misinterpreta...