South Africa, April 15 -- Consumer, media and brand insights revealed alongside new industry research and guidance

Two in five marketers still think the path to purchase is linear, despite the rise of digital

One in four marketers consider expanding commerce capabilities as their big challenge for 2021

Last week, iProspect, a Dentsu company, officially launched Future Focus 2021: Brands Accelerated as the essential read for conscientious marketers seeking to explore and exploit the latest consumer and industry advancements for brand growth. The 75+ page report, which is free to download, addresses some of the most pressing aspects of modern marketing including the battle for attention, wholesale changes in data privacy and the emergenc...