The most challenged brands in 2019 and issues impacting brand perception [infographic]
South Africa, Jan. 7 -- There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction.
From tech titans such as Facebook and Uber to traditional stalwarts such as Boeing and PG&E, many brands took a beating over recent months and will be limping into the new year. For them, the New Year's resolution is clear and immediate: fix brand dings and dents.
The Chief Marketing Officer (CMO) Council in a new pictogram and listicle, Bruised, Battered and Embattled Brands, has chosen 20 of the most challenged brands and 15 of the most critical issues impacting brand pe...
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