South Africa, Feb. 24 -- Advertising has always been in a state of reinvention, but this year feels different. We've barely stepped foot into 2025 but major shifts in technology, consumer behaviour, and social media are already forcing brands to rethink how they connect with audiences.

The pace of change has hit a new level, and it can feel overwhelming for those considering a career in advertising or marketing. AI is automating content, social media is unpredictable, and brands are fighting harder than ever for attention. It's natural to wonder: is this a smart industry to go into?

The answer is yes. The demand for creative thinkers, strategic minds, and problem-solvers isn't going anywhere. In fact, it's growing. In South Africa, the ...