The market is vulnerable; raise your EQ
South Africa, Aug. 28 -- The marketing and communications landscape has had to build on its EQ (emotional intelligence) during the Covid-19 pandemic as individual priorities the world over shifted. In the face of job and financial insecurity, life-threatening health risks, social distancing and possible isolation, the majority of people began to feel exposed and vulnerable.
Naturally, the consequence of this fear-driven survival mode is an intolerance for brand communications and marketing that lacks relevance, empathy and compassion. Pre-Covid, brands understood that marketing communications had to resonate and offer value to engage meaningfully with their consumers. And when the pandemic stormed the globe, many brands tried unconvincin...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.