South Africa, Oct. 29 -- Van Niekerk, TBWAHuntLascaris' executive creative director and Creative Circle exco member and Willoughby, its chief creative officer and the Creative Circle chair, both agree that they would choose creative freedom over a big budget every time.

In fact, Willoughby says, "More creative freedom, less money, definitely. I'll just live in my car for the rest of my life."

This kicks off an interesting discussion around creativity, and what makes good work vs boring work, centring around some of the agency's winning Bookmark campaigns.

The conversation also revolves around young talent, what it takes to bring young talent into the industry, and are we doing enough once the youth are in the industry and how it is eve...