South Africa, Sept. 10 -- So says Mariangela Caineri Zenati, marketing manager at social media management platform Loomly.

She maintains that this legislation, which enforces age verification for social media use, could have far-reaching implications, particularly if similar measures gain traction internationally.

"The potential impact extends beyond mere accessibility, raising important questions about how businesses can engage with their audiences and the ethical landscape of marketing."

Access to critical audience segment

The proposed ban could strip some businesses of access to a critical segment of their audience.

"For brands that rely heavily on platforms like Instagram, TikTok, and Snapchat, the loss of this vital market could...