South Africa, July 8 -- "Neglect CX and it will cost you," says Mark Mitchell, chief client officer at Ignition CX. Just one negative interaction can unravel years of loyalty, resulting in higher churn, lost revenue and reputational damage that's hard to shake.

Bad customer experience is characterised by customers feeling ignored, frustrated by long waits or misunderstood. Even a single negative interaction can quickly lead to a brand credibility crisis. In stark contrast, consistently delivering great customer experience is the foundation for building trust, inspiring brand loyalty and achieving sustainable business growth.

At Ignition CX, we blend empathetic human insight with smart technology to help brands show up where it matters m...