South Africa, May 28 -- The average organisation is sitting on terabytes of visual content that is untagged, untraceable, unlicensed, and often unusable.

This challenge may lack the spotlight of more visible marketing initiatives, but its strategic importance cannot be overstated. It directly impacts bottom lines, brand integrity, and operational effectiveness.

Somewhere along the line, content became confused with volume. More posts, more formats, more channels. We automated. We templated. We scaled.

Behind every campaign is a graveyard of unused visuals, and behind every rebrand, a mess of legacy assets. Behind every DAM system rollout lies an uncomfortable truth: technology alone doesn't solve the problem - it's the strategy, struct...