South Africa, May 12 -- Statistics South Africa data consistently shows that women in South Africa earn less than men. Yet paradoxically, they frequently pay more for products such as razors, face wash, clothing, and other essential items. These pricing disparities, a reflection of gender bias in consumer markets, create a double burden: lower income and higher everyday costs.

Nedbank is shining a spotlight on pink tax, a hidden phenomenon that places an undue financial strain on women, who already bear the weight of lower wages, unpaid domestic responsibilities and, in many cases, disempowering financial abuse.

"Our bold new Buy men's campaign is about raising awareness about the everyday ways in which women are financially disadvantag...