South Africa, May 13 -- Disclaimer: The future of media is by no means, 'virtual'.

A recent GWI survey uncovered that over 70% of South Africans are spending more time on their mobile devices. If my average screen time of 6h38m is anything to go by (up 16% from the previous week), and with mobile devices being used to bridge the physical gap created by social distancing, 'more-time' translates into a massive shift in unfragmented attention.

It should be no surprise then, that the Top Trending Apple Apps in South Africa (according to SimilarWeb - 22 April 2020) are Zoom, TikTok, Houseparty, Microsoft Teams and Netflix. The commonality of course being the ability to transcend location, bridge time andsocial divides, allowing us to connect...