South Africa, March 4 -- This evolution presents CPG companies with a unique opportunity to redefine their roles in the market.

By embracing digital-first strategies and adapting their operations to the changing landscape, businesses can capitalise on this shift, unlocking new avenues for growth and long-term success in an increasingly competitive space.

The new era of commerce

The traditional distinction between 'online' and 'offline' no longer aligns with modern consumer behaviour.

Today, individuals effortlessly move between digital and physical channels, whether for grocery shopping, healthcare, or beyond.

As a result, CPG customers now expect the same seamless experiences in their professional interactions. This includes a smoot...