South Africa, March 19 -- Developed by Rogerwilco, Africa's largest B Corp-certified marketing agency, in collaboration with Martech leader YOUKNOW, the report explores the role of sentiment, search trends and consumer conversations in shaping South Africa's automotive market. Designed with marketers and business leaders in mind, it provides insights to help refine digital engagement strategies, align messaging with consumer expectations and strengthen brand positioning.

The South African automotive market experienced a 3% decline in new car sales in 2024, reflecting evolving consumer priorities. While overall sales dipped, passenger vehicle sales increased by 1.1%, signalling a growing demand for affordable and fuel-efficient options. T...