South Africa, June 20 -- The advertising, marketing, and media landscape has undergone transformative change over the past five years, driven decisively by the rapid rise of digital technologies, particularly social media. This momentum shows no signs of slowing.

Large Language Models (LLMs) and Artificial Intelligence (AI) are now set to fundamentally reshape the Application Programming Interfaces (APIs) that power digital and social media platforms.

Consumers now wield unprecedented power to engage directly with brands.

As their awareness of marketing mechanisms increases, brands are no longer in control of the narrative-they must adopt more strategic, transparent, and thoughtful approaches.

The era of passive media consumption is o...