South Africa, Feb. 24 -- The postponement triggered speculation and a flurry of competing messages, while Treasury's delayed response meant that the dominant voices shaping the discussion were those outside of government.

The real lesson lies in how communication - or the lack of it - can shape public perception, create uncertainty, and shift the balance of power with any major decision a business makes.

What could have been framed as a responsible fiscal recalibration instead became a political football, with different factions using it to push their own agendas?

Katja Hamilton 19 Feb 2025

Crisis communication and reputation management

According to Bradly Howland, CEO of integrated storytelling agency Alkemi Collective, this situati...