South Africa, July 16 -- When you think of Soweto, the iconic Cooling Towers are impossible to miss. What once stood as relics of a difficult past now rise as bold, living artworks, and Kena Outdoor is proud to have been part of that transformation.

As custodians of the towers' branding rights, Kena Outdoor didn't just install billboards, they sparked a movement. One that proved how public art and commercial branding can come together to tell real South African stories. And the story of this project is deeply rooted in the people of Soweto.

From the very beginning, this was a community-driven effort. Painters, labourers, scaffolders, and health & safety officers - many of whom live in Soweto - brought this vision to life through hard wo...