South Africa, March 10 -- We will explore how businesses can navigate the AI-powered search revolution, covering fundamental shifts, strategic adjustments for organic and paid approaches, and actionable steps to maintain visibility in this dynamic environment.

Traditional SEO, which prioritises keywords and backlinks for high rankings, is evolving. The rise of generative AI is driving a shift towards generative engine optimisation (GEO), influencing both organic and paid search strategies.

Users increasingly turn to AI-driven search platforms like ChatGPT and Gemini for direct answers and conversational experiences, moving away from conventional search results pages. This shift from algorithmic ranking to AI-generated synthesis highligh...