South Africa, Jan. 30 -- As physical and digital worlds continue to merge, mood-boosting consumerism is on the rise, and shared experiences are becoming a key marketing driver. Together, phygital advertising, treatonomics and connectioneering are redefining the country's print and digital media landscapes.

No matter which combination of trends marketers pursue, making solid connections with consumers in their personal spaces must underpin the creative approach if it is going to be successful.

That being said, here are five key trends shaping media and marketing in 2026:

It might sound like a scary medical condition, but 'phygital' simply refers to blending physical assets like print media with their related digital platforms like websi...