South Africa, Aug. 13 -- The South African consumer landscape is evolving in fascinating ways. From the bustling townships to the urban centres, the pulse of the nation is beating with a mix of challenges and optimism. Let's dive into some key insights and explore how businesses can tap into these trends to connect with consumers in a meaningful and engaging way.

Our fifth annual check-in with South African consumers, Kantar's 2025 Mzansi Consumer Barometer, tracks key consumer behaviours and explores how South Africans are thinking, acting, and feeling. Whether you market to Gogo, Gen Z, or the guy selling kotas with card payments - this is your playbook.

South Africans are navigating a complex web of concerns, with crime and violence,...