South Africa, Jan. 30 -- As a first-world leading country, the United States often sets the trajectory for global trends, themes, and actions. While some nations and businesses may not immediately follow suit, this shift might be something to anticipate and prepare for, as its ripple effects could shape international perspectives on woke-ism.

Originally rooted in Black American vernacular english (BAVE), the term 'woke' was synonymous with social consciousness, particularly around racial and systemic injustices. Over time, its meaning expanded to encompass advocacy for marginalised communities, including LGBTQ+ rights, gender equality, and climate justice. However, as cultural narratives shifted, so did the perception of woke-ism:

The r...